Umami on AWS
An AMI on AWS Marketplace, launched into your own AWS account with a CloudFormation stack.
- Deploys with
- CloudFormation
- Recommended size
- t3a.small
- Ready in
- 5-10 minutes
Setup guides
Launch on AWS Open-source Google Analytics alternative
Self-hosted Umami on AWS
Run Umami, the open-source, privacy-focused web analytics platform, from a pre-configured AMI in your own AWS account. See visitors, page views, referrers and events on one clean dashboard, without cookies and without handing your data to a third party.
- Ready in 5-10 minutes
- No cookies
- No per-event limits
What is Umami?
Umami is an open-source web analytics platform, licensed under MIT. It counts visitors, page views and events on your websites without cookies and without collecting personal data. It suits teams that want clear traffic numbers while keeping the data in a database they own.
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Cookie-free tracking
Counts visitors without cookies or personal data.
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Traffic at a glance
Page views, visitors, bounce rate and visit time on one dashboard.
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Sources and campaigns
Referrers, channels and UTM parameters, tracked automatically.
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Custom events
Count button clicks, form submissions, signups and downloads.
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Funnels and retention
Follow visitors through a sequence of pages and see who comes back.
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Compare periods
Put any two date ranges side by side, filtered by country or device.
What's in the Meetrix Umami AMI
Running Umami properly needs a PostgreSQL database, a reverse proxy and SSL. The AMI arrives with them set up.
- Umami and its PostgreSQL database, running in Docker on Ubuntu
- An Nginx reverse proxy in front of it
- A Let's Encrypt certificate, automatic on Route 53 domains
- A certificate script for issuing SSL manually otherwise
- A CloudFormation template for your own AWS account, with backups to your S3 bucket
- Email support from Meetrix at aws@meetrix.io
How to set up a self-hosted Umami server
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Launch the stack
Subscribe on AWS Marketplace and launch the CloudFormation stack with your domain, an admin password and an S3 bucket for backups.
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Point your domain at it
After 5-10 minutes, create a DNS record with the PublicIp from the stack outputs.
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Sign in
Open the DashboardUrl and log in as admin with the AdminPassword you chose.
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Add your website
Click Add website, then copy its tracking code into the head of your site's pages.
Deploy on AWS
Launch on AWS Umami vs Google Analytics
| Umami | Google Analytics | |
|---|---|---|
| Licence | MIT, open source | Proprietary |
| Pricing model | Free software, pay only for hosting | Free, with a paid Analytics 360 tier |
| Cookies | None | First-party _ga cookies, 2 years by default |
| Event data retention | As long as you keep it | 2 or 14 months on standard properties |
| Where data lives | Your own AWS account | Google's cloud |
Umami FAQ
What is Umami?
An open-source, privacy-focused web analytics platform. It shows visitors, page views, referrers and events for your websites, without cookies.
Is Umami free?
Yes. It is open source under the MIT licence. On AWS you pay for the instance and the Meetrix software fee shown on the listing, with no per-event limits.
Which instance size should I choose?
t3a.small handles small to medium sites. If you track several busy websites, choose a larger instance so the database has more memory.
How do I sign in?
Log in with the username admin and the AdminPassword you set when creating the CloudFormation stack.
Do I need a cookie banner for Umami?
Umami sets no cookies and collects no personal data, so many sites run it without one. What applies to you depends on your own privacy obligations.
Does it set up SSL?
Yes, automatically when your domain is hosted on Route 53. Otherwise, run the certificate script on the server as the developer guide shows.
How do I upgrade?
Back up your data, remove the old stack and launch the new version from AWS Marketplace.
How is Umami different from Google Analytics?
Umami is open source, sets no cookies and keeps every event in your own database for as long as you choose. Google Analytics is free but proprietary, uses cookies and stores the data in Google's cloud.
Need a hand with Umami?
We deploy and run self-hosted tools on AWS every day, from SSL and backups to scaling. Tell us which sites you want to track.
Contact us